Sterescopic

What is it?

Full narrative & sensory immersion in the virtual world

Uses:

Entertainment, Advertising, Live Shows, Product Launches, Shows

Why now?

Coming of Age, Digital Distribution, explicit story / detail / sensory delivery


Typical responses to high immersion:

“We where there!” “It felt so real.” “It made me feel like I was dreaming.”


Storytellers have been searching for tools in which to immerse their fellow man for hundreds of years though storytelling, music, art, books, and photography. Motion pictures have dominated for the last century.

The experience has radically changed through the 20th century from the silent, black & white flickers with huge developments in audio and picture colour & quality. Talking pictures captured the world and with developments in stereo, and surround sound (released in the 70`s and commercially successful in the 80`s pioneered by Dolby & DTS etc) it enabled us to move elements in and around the screen leaving one's imagination to fill in the visual blanks.

In Picture, as previously in sound, we are now seeing the commercial developments equal to that of audio in the 1980`s. We can now move elements not just around screen plane but in Z space behind and in front of the screen. The principle is simple. One picture for one eye.
There have been various releases of 3D pictures since the beginning of cinema, particularly in the 80`s with anaglyph pictures (red & cyan channel typically using cardboard glasses).  These were all with various degrees of success. The technology was extremely expensive for both projection and capture (various custom cameras, lenses, rigs and film formats) and was subject to slight differences in channels which reduces the effectiveness of the overall effect causing jarring.

Today we are using digital formats and digital projectors which every other cinema is installing. During production we are able to view full 3D on location including playback. The cameras are small and light enough to hand hold in some cases increasing production speed nearing 2D production pace.  In the Digital post production two picture channels can be manipulated accurately and simultaneously reducing variables found with twin film channels such as frame locking and picture look.  The viewer experiences full colour (unlike other technology) and full resolution. What once took months now takes days.

This is an additional dimension for the picture and an exhilarating tool for storytelling.  Full narrative & sensory immersion is just around the corner.